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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

In the brightest part of the spectrum there is a white, pure, and radiant light. As Clean as a Whistle deals with the issue of cleanliness and transparency.

According to Mr Lutens :“Luxury begins with cleanliness” Although he talks about the cleanliness of the body, we can extend his statement to the cleanliness of lines, the impact of minimalism and sobriety All three being involved into the notion of luxury as we conceive it today in 2023.

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724

MAISON FRANCIS KURKDJIAN

Muguet & Musk

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724

MAISON FRANCIS KURKDJIAN

Muguet & Musk

OLFACTIVE FAMILY

Citrus Floral Aldehydic

Olfactory Pyramid
TOP

Aldehydes, Bergamot

HEART

White flower accord, Jasmine

BASE

Sandalwood, White musk

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City of Stars

LOUIS VUITTON

Lemon zest & Mandarin

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City of Stars

LOUIS VUITTON

Lemon zest & Mandarin

OLFACTIVE FAMILY

Citrus Floral Musky

Olfactory Pyramid
TOP

Limetta, Mandarin, Orange

HEART

Orange blossom, Tiaré, Honey

BASE

Salicylates, Mimosa, Sandalwood, Evernyl, Vanilla, Musk

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Neroli Eau Parfumée Bienfaisante

ROGER & GALLET

Petit grain & Neroli

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Neroli Eau Parfumée Bienfaisante

ROGER & GALLET

Petit grain & Neroli

Olfactory Pyramid
TOP

Neroli

HEART

Immortelle, Orange Blossom

BASE

Musk

Finally, this theme explores the body and the skin in a theoretical way. We perfume an ideal, a Greek statue of marble skin and perfect curves. But perfumery can transcend as genres (hello gender fluidity) as styles to reinvent itself ad infinitum.

Thus, in response to post-pandemic “sanitized” cleanliness (where it is synonymous with safety, seriousness), “Clean” perfumes are transformed into sparkling & transparent trails. We saw similarities in Haute-Couture, where transparency is at the heart of many designers this year: tulle, mesh, sequin for an assumed hide-and-seek game (i.e., Ashi Studio SS23 Haute-Couture Collection).

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RELATIVE TO

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MANDARIN MADAGASCAR

Maison Lautier 1795 has made pioneering use of the manual cold-pressing of mandarin peel to transform the Madagascar-grown citrus fruit into a premium perfumery ingredient. The artisanal technique revives a tradition that originated in Calabria, Italy. Since 2019, it has been harnessed to produce a unique essence that stays true to the fruit.

PERFUMER TALK

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“Sparkling, juicy, effervescent our Mandarin is a splash of happiness and brightness with uplifting energy. Madagascar is such a beautiful and special country. The Malagasy farmers work incredibly hard and are so proud of the ingredients they harvest. This Mandarin oil comes from the peel of the fruit and is extracted by hand. This is why it is so fresh and zesty.”

“The Mandarin oil is one of the many natural Madagascar ingredients we grow and has helped almost 40,000 locals in the Sava region. Growing Mandarin creates an additional income for local women and helps farmers become more efficient.”

Nathalie Benareau