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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

From the process of chiaroscuro in painting, we slide towards photography in 1840 with the iconic black and white figures. Contrast is everything. Without contrast, the image feels dead, the message disappears and the emotion fades.

It is often said that opposites attract. In the same way that the plus pole attracts the minus one, making electrons move and generating electricity by potential difference. Especially true in science, this concept sees once again similarities in fashion.

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CK1 Palace

CALVIN KLEIN

Lemon & Absinthe

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CK1 Palace

CALVIN KLEIN

Lemon & Absinthe

SYMRISE PERFUMER

Nathalie Benareau

Olfactory Pyramid
TOP

Lemon, Mandarin, Sweet pea

HEART

Apple, Violet leaves, Plum

BASE

Oakmoss, Sandalwood, Cashmeran, Marin notes

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Cologne Blanche

DIOR

Lavender & Cinnamon

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Cologne Blanche

DIOR

Lavender & Cinnamon

OLFACTIVE FAMILY

Floral Citrus Ambery

Olfactory Pyramid
TOP

Citrus accord, Lemon, Orange blossom

HEART

Rose, Violet, Raspberry

BASE

Amber, Vanilla, Musk

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Orange Smoke

DRIES VAN NOTEN

Orange & Myrrh

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Orange Smoke

DRIES VAN NOTEN

Orange & Myrrh

SYMRISE PERFUMER

Annick Ménardo

Olfactory Pyramid
TOP

Mandarin, Neroli, Petitgrain

HEART

Incense, Jasmine, Orange blossom

BASE

Myrrh, Opopanax, Musks

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Jasmine Musc Intense

NARCISO RODRIGUEZ

Jasmine & Moss

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Jasmine Musc Intense

NARCISO RODRIGUEZ

Jasmine & Moss

OLFACTIVE FAMILY

Floral White Flowers

Olfactory Pyramid
TOP

Citrus accord, Pink Pepper

HEART

Jasmine, Orange blossom

BASE

Sandalwood, Dry Woods, Tonka bean, Vanilla, Musk

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Oud Khôl

GUERLAIN

Aldehydes & Oud

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Oud Khôl

GUERLAIN

Aldehydes & Oud

OLFACTIVE FAMILY

Woody Floral Animalic

Olfactory Pyramid
TOP

Aldehydes

HEART

Rose, Violet, Cade, Tobacco

BASE

Cedarwood, Leather, Oud, Sandalwood

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Tonka Blanc

L’ARTISAN PARFUMEUR

Cauliflower & Tonka Bean

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Tonka Blanc

L’ARTISAN PARFUMEUR

Cauliflower & Tonka Bean

OLFACTIVE FAMILY

Woody Fruity Aromatic

SYMRISE PERFUMER

Alexandra Carlin

Olfactory Pyramid
TOP

Bergamot, Grapefruit, Lemon

HEART

Orange blossom, Cannabis accord, Tonka bean, Cauliflower

BASE

Sandalwood, Tonka bean, Maltol, Milk notes, Musk

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Dans Le bleu qui pétille

SERGE LUTENS

Lime & Incense

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Dans Le bleu qui pétille

SERGE LUTENS

Lime & Incense

OLFACTIVE FAMILY

Amber Woody Animalic

Olfactory Pyramid
TOP

Lemon, Aldehydes

HEART

Calone, Lavender, Cinnamon, Cistus labdanum, Sage, Styrax

BASE

Patchouli, Ambrinol, Incense, Benzoin, Tolu balsam, Vanilla, Musk

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Hero

BURBERRY

Lavender & Coumarin

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Hero

BURBERRY

Lavender & Coumarin

OLFACTIVE FAMILY

Fougere Ambery Spicy

Olfactory Pyramid
TOP

Lemon, Pineapple

HEART

Lavender, Cinnamon, Apple

BASE

Ionones, Cedarwood, Patchouli, Sandalwood, Amber

Olfactorily speaking, this duality takes life thanks to spices and clean notes such as Aldehydes previously mentioned in the As Clean as a Whistle trend. We slumber with oak Moss, Oud, Absinthe, Incense, or Hay notes for a daring trail, high in contrast & texture!

After 3 years, on January 26th Mugler closed the 2023 Autumn-Winter fashion week with their Haute-Couture collection. The catwalk took place at La Villette which sets already a mood for surprise and audacity (most of Haute-Couture shows taking place between the 16ieme arrondissement and the Eiffel Tower). The show turned out to be impressive and iconic: daring silhouettes dressed in black and fetish leather flirting with the BDSM universe. But at the same time being very feminine with lace, corsets and transparent materials such as tulle. One will remember the iconic leather pants revealing completely one leg up to the waist, leaving the buttocks to be seen. A first.

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RELATIVE TO

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LONGOZA MADAGASCAR

The « seeds of paradise » of this wild plant that grows on the banks of Madagascar’s rivers contain a treasure extracted by Lautier : an exclusive essence, aromatic and lemony like ginger, spicy like cardamom. In 2021, Maison Lautier 1795 registered longoza as a new raw material for use in perfumery.

PERFUMER TALK

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We rarely have a new botanical species on our palette.

Longoza extract from Madagascar is an extremely vibrant essential oil.It opens with a strong freshness. A natural freshness, camphorated, spicy, an explosion of vivacity, energy and good vibes.Always looking for new routes to freshness, new combinations that evoke power, radiance and naturalness, I use it as a new aromatic, a new material mainly for masculine constructions such as fougère.

Longoza is close to cardamom at first sight and can easily be combined with the whole range of fresh spices, they share the terpene facet.It is also powerfully aromatic and fits perfectly into a citrus bouquet.Longoza also has bitter, green, woody facets that make it the ideal counterpart to a grapefruit note, a vertical woody note like SYMROXANE™ for example.

Longoza is an important vector of naturalness, it is a bit raw and must be added sparingly.

Pierre Guéros