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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

Finally, let's take a walk on the wild side and step into a dark universe!

Like Alice in Wonderland who, curious to find out where the rabbit go, falls into a mysterious hole! We cannot deny the attraction and curiosity of Man on such subjects.

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Ambre Chromatique

MAISON CRIVELLI

Pepper & Balms

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Ambre Chromatique

MAISON CRIVELLI

Pepper & Balms

Olfactory Pyramid
TOP

Cinnamon, Pink Pepper, Incense

HEART

Davana, Osmanthus

BASE

Amber, Vanilla, Benzoin, Akigalawood, Ambrexolide

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Babycat

YVES SAINT LAURENT

Suede & Vanilla

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Babycat

YVES SAINT LAURENT

Suede & Vanilla

OLFACTIVE FAMILY

Amber Spicy Leathery

Olfactory Pyramid
TOP

Black Pepper, Pink Pepper

HEART

Saffron, Olibanum, Praline

BASE

Cedarwood, Suede, Vanilla

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Cherry Oud

GUERLAIN

Cherry & Oud

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Cherry Oud

GUERLAIN

Cherry & Oud

OLFACTIVE FAMILY

Amber Floral Cherry

Olfactory Pyramid
TOP

Cinnamon, Saffron

HEART

Orris, Rose, Violet, Almond, Cherry

BASE

Cypriol, Oud, Suede

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Noir Extreme Parfum

TOM FORD

Cocoa & Myrrh

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Noir Extreme Parfum

TOM FORD

Cocoa & Myrrh

OLFACTIVE FAMILY

Woody Spicy Ambery

Olfactory Pyramid
TOP

Cardamom, Cinnamon, Mandarin, Neroli, Nutmeg, Saffron, Ginger

HEART

Rose (Bulgarian), Jasmine, Orange blossom, Ylang-ylang, Kulfi Cream, Rose absolute

BASE

Amber, Guaïac wood, Leather, Lentisk, Suede, Tonka bean, Cistus labdanum, Sensual accord, Cedarwood, Sandalwood, Vanilla, Benzoin

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Shalimar Millésime Tonka

GUERLAIN

Almond & Benzoin

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Shalimar Millésime Tonka

GUERLAIN

Almond & Benzoin

OLFACTIVE FAMILY

Amber Amber Almond

Olfactory Pyramid
TOP

Almond

HEART

Jasmine, Rose

BASE

Labdencens, Heliotrope, Tonka bean, Vanilla, Maltol

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The Rose Extrait de Parfum

THAMEEN

Rose & Oud

Symrise - 2_the-rose-extrait-de-parfum-thameen

The Rose Extrait de Parfum

THAMEEN

Rose & Oud

SYMRISE PERFUMERS

Pierre Guéros, Philippine Courtière

Olfactory Pyramid
TOP

Bergamot, Saffron

HEART

Rose, Cedarwood, Geranium, Osmanthus

BASE

Patchouli, Vetiver, Ambrox

In the famous collection of poems written by Charles Baudelaire: Les Fleurs du Mal where the author expresses the taboo subjects of suffering, death, and sin. Published in June 1857, his work immediately scandalized French society leading to condemnation and the censorship of six pieces for “social immorality”. With time, the poems will gradually be shared again to make Les Fleurs du Mal a jewel from the modern literature we know today.

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On a different tone: the documentary sharing the story of Jeffrey Dahmer on Netflix "Dahmer - Monster: The Jeffrey Dahmer Story" received mixed reviews before reaching the 1st place ranking on the first week of its release. Then, the 2nd most watched series in English since the creation of the platform to finally exceed 1 billion views in 60 days.

Like a revamp of the old fashion animalic notes, we come here to tickle the dirty of the 80s and its assumed powdery notes of leather.

Without compromise. Exceptional materials such as Rose, Oud or Tonka are there to sublimate the dark side of life.

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RELATIVE TO

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BOYA VIETNAM

This precious wood combines a powerful, animalic character with the powdery, elegant tones of iris. Maison Lautier 1795’s supplier in Vietnam has put in place a responsible and transparent production process on plantations. Boya oil is made from the distillation of non-infected limbs, the trunk and roots of young agarwood trees.

PERFUMER TALK

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Boya definitely reminds me of the Middle East, an animalic, woody and humid ingredient. I marry it with everything: citrus, white flowers, roses, musks... I even wear it on its own sometimes! This ingredient makes me travel, it takes me to the heart of a tropical forest and transports me to a rich majlis, where oud is burned. Boya is finally a perfume in its own accord, its power, its signature and its facets are unequalled.

Philippine Courtière