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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

Firstly, we discover a Sunbathed Flower: in interaction with its environment, to be taken as a whole.

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Loubimar

LOUBOUTIN

Jasmine & Salt Crystals

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Loubimar

LOUBOUTIN

Jasmine & Salt Crystals

OLFACTIVE FAMILY

Floral Citrus White Flowers

Olfactory Pyramid
TOP

Bergamot, Lemon, Orange

HEART

Jasmine, Ylang-ylang

BASE

Calone, Oakmoss, Indole, Vanilla, Musk

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Néroli Solaire

REPETTO

Tiare Flower & Coconut Milk

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Néroli Solaire

REPETTO

Tiare Flower & Coconut Milk

OLFACTIVE FAMILY

Floral Floral Salicylic

SYMRISE PERFUMER

Aliénor Massenet

Olfactory Pyramid
TOP

Bergamot, Neroli

HEART

Frangipani, Gardenia, Ylang-ylang

BASE

Sandalwood, Vanilla, Solar musk

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Nina Soleil

NINA RICCI

Lemon & Orange blossom

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Nina Soleil

NINA RICCI

Lemon & Orange blossom

OLFACTIVE FAMILY

Floral White Flowers Woody

Olfactory Pyramid
TOP

Bergamot, Mandarin, Orange, Petitgrain

HEART

Salicylates, Neroli, White flower accord, Coconut

BASE

Cashmeran, Cedarwood, Vanilla

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Nomade Eau de Parfum Naturelle

CHLOÉ

Jasmine & Monoï

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Nomade Eau de Parfum Naturelle

CHLOÉ

Jasmine & Monoï

OLFACTIVE FAMILY

Floral White Flowers Salicylic

Olfactory Pyramid
TOP

Bergamot, Mandarin, Pear, Pink berries

HEART

Calone, Coconut water, Salicylates, Tiaré, Tuberose, Fruits

BASE

Cashmere accord, Patchouli, Vanilla, Musk

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Olympéa Solar

PACO RABANNE

Ylang-Ylang & Milk

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Olympéa Solar

PACO RABANNE

Ylang-Ylang & Milk

OLFACTIVE FAMILY

Floriental White Flowers Fruity

Olfactory Pyramid
TOP

Blackcurrant buds, Pear

HEART

Salicylates, Orange blossom, Ylang-ylang, Solar accord, Almond, Coconut

BASE

Moss, Vanilla, Caramel, Musk

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Villa Néroli

BDK

Orange Blossom & Vetiver

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Villa Néroli

BDK

Orange Blossom & Vetiver

OLFACTIVE FAMILY

Citrus Woody Musk

SYMRISE PERFUMER

Alexandra Carlin

Olfactory Pyramid
TOP

Lemon, Petitgrain

HEART

Neroli, Orange blossom

BASE

Vanilla, Vetiver

The flower is discovered in a summery landscape, bathed in sunshine and eventually wrapped in sea salt spray. Floral notes evoke warm, shimmering skin. Like a shot of vitamin D, it distills a feeling of optimism, light and success. As an ode to the sun, the Flower adorns its rays and appears as the composition masterpiece. Mainly represented by Ylang-Ylang, Jasmine or the  Tiaré Flower.

From a pictorial point of view, the sun has always fascinated artists being for them an ultimate, mythical, enigmatic, and romantic source of inspiration. In 2022, the Marmottan Monet museum in collaboration with the Barberini Museum, celebrates the 150th anniversary of the masterpiece : Impression, soleil levant thanks the exhibition called "Face au Soleil, un astre dans les arts". It will showcase paintings from iconic artists such as  Pierre-Paul Rubens, Gustave Courbet or Joan Miro.

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Here, the flower reveals itself to make a theatrical entrance. As Daniel Roseberry on January 23rd during the presentation of his 2023 Haute-Couture Spring-Summer collection for Schiaparelli. Inspired by the work of Dante Alighieri, it expresses animality but also a majestic aura. Like the model appearing bare torso, only dressed in gold metallic paint or the XXL busters adorned with shells, pearls, and crystal jewels. Extravagance becomes garnements.

Interesting fact, the Tahiti Monoi is celebrating its 30 years anniversary!  The blend is used for many years but has only been secured by an origin designation since 1992.

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PERFUMER TALK

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"With its exceptional quality, the Lautier ylang ylang is resolutely modern with its salicylic and solar effect. For the first time in a long time, I am enjoying using ylang in large quantities in a creation. Today, it is more smiling, very sunny and much less animalic and crésolic, definitely closer to the ylang that can be found in Madagascar and that I was lucky enough to smell."

Alexandra Carlin