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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

We found similarities in the most recent launches where floral notes are flirting with fruits like a cute new couple. Nothing new under the sun as the fruity notes have always been in the top notes of most floral fragrances. However, what is new is their relationship. No more an easy introduction to the heart of the composition, fruits and flowers are sharing the pole position like they are 2 main actors of a romantic film.

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Alien Goddess Intense

MUGLER

Ylang & Caramel

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Alien Goddess Intense

MUGLER

Ylang & Caramel

OLFACTIVE FAMILY

Floriental White Flowers Vanilla

Olfactory Pyramid
TOP

Coconut, Pear

HEART

Salicylates, Jasmine, Orange blossom, Tuberose

BASE

Cedarwood, Vanilla, Caramel, Milk notes

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Fame

PACO RABANNE

Mango & Jasmine

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Fame

PACO RABANNE

Mango & Jasmine

OLFACTIVE FAMILY

Floral Fruity Woody

Olfactory Pyramid
TOP

Bergamot, Mandarin, Mango

HEART

Incense, Jasmine

BASE

Patchouli, Sandalwood, Vanilla

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Good Fortune

VIKTOR & ROLF

Jasmine & Vanilla

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Good Fortune

VIKTOR & ROLF

Jasmine & Vanilla

OLFACTIVE FAMILY

Amber Floral Green

Olfactory Pyramid
TOP

Apple, Pear

HEART

Jasmine

BASE

Tonka bean, Vanilla, Caramel, Musk

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Paradoxe

PRADA

Orange blossom & Vanilla

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Paradoxe

PRADA

Orange blossom & Vanilla

OLFACTIVE FAMILY

Floriental White Flowers Fruity

Olfactory Pyramid
TOP

Mandarin, Pear

HEART

Gardenia, Jasmine, Orange blossom

BASE

Cedarwood, Tonka bean, Vanilla, Maltol

Of course, it also recalls the now iconic ethyl maltol notes but in a healthier, more natural, almost "juicier” way.

Caramel becomes Vanilla, Marshmallow candy blooms in Orange blossom and the “mouth – watering” notes are introduced by the sun-kissed fruits such as: Peach, Mango and Apricot. Red fruits are getting a stronger influence too thanks to their sparkling and tangy notes: more especially Raspberry and Cherry.

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Such nectar flower notes are also aligned with the In-Sight report according to 54% of Gen Zeners (UK) prefer "health-conscious" snacks, including with no surprise: tangerine, dragon fruit, ginger or even watermelon!

RELATIVE TO

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BOURBON VANILLA EXTRACT 10 X FAIR TRADE

Over 80% of the world’s vanilla is grown in the northeast of the Great Red Island. We have been working in this luxuriant region since 2004, lavishing care on vanilla at every stage of its journey as it is transformed from pod to extract or absolute. It is now the only fragrance composition house to have an integrated, sustainable supply chain in place.​