NECTAR FLOWER
THE SWEET ADDICTION OF FLORAL ELIXIR
THE SWEET ADDICTION OF FLORAL ELIXIR
We found similarities in the most recent launches where floral notes are flirting with fruits like a cute new couple. Nothing new under the sun as the fruity notes have always been in the top notes of most floral fragrances. However, what is new is their relationship. No more an easy introduction to the heart of the composition, fruits and flowers are sharing the pole position like they are 2 main actors of a romantic film.
Alien Goddess Intense
MUGLER
Ylang & Caramel
Fame
PACO RABANNE
Mango & Jasmine
Good Fortune
VIKTOR & ROLF
Jasmine & Vanilla
Paradoxe
PRADA
Orange blossom & Vanilla
Of course, it also recalls the now iconic ethyl maltol notes but in a healthier, more natural, almost "juicier” way.
Caramel becomes Vanilla, Marshmallow candy blooms in Orange blossom and the “mouth – watering” notes are introduced by the sun-kissed fruits such as: Peach, Mango and Apricot. Red fruits are getting a stronger influence too thanks to their sparkling and tangy notes: more especially Raspberry and Cherry.
Such nectar flower notes are also aligned with the In-Sight report according to 54% of Gen Zeners (UK) prefer "health-conscious" snacks, including with no surprise: tangerine, dragon fruit, ginger or even watermelon!
RELATIVE TO
BOURBON VANILLA EXTRACT 10 X FAIR TRADE
Over 80% of the world’s vanilla is grown in the northeast of the Great Red Island. We have been working in this luxuriant region since 2004, lavishing care on vanilla at every stage of its journey as it is transformed from pod to extract or absolute. It is now the only fragrance composition house to have an integrated, sustainable supply chain in place.
