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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

Here we are. Finally reaching the core of the flower. Unveiling its true essence. Stripped of its ornaments and tricks, the white flower reveals itself alone, pure, straight-forward, almost raw : « Less is More », isn’t it ?

In a search for high-impact exposure, fragrances mainly highlight Jasmine, Ylang-Ylang or Tuberose.

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Flora Gorgeous Jasmine

GUCCI

Jasmine & Musk

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Flora Gorgeous Jasmine

GUCCI

Jasmine & Musk

OLFACTIVE FAMILY

Floral White Flowers Woody

Olfactory Pyramid
TOP

Lime, Green notes, Pink  Bay,Red Fruits, Peach

HEART

Jasmine, Lily of the Valley, Orange blossom, Tuberose

BASE

White flower accord, Cedarwood, Woody notes, Musk

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Gucci Bloom

GUCCI

Tuberose & Jasmine

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Gucci Bloom

GUCCI

Tuberose & Jasmine

OLFACTIVE FAMILY

Floral White Flowers Green

Olfactory Pyramid
TOP

Lemon, Petitgrain, Neroli, Green notes, Peach

HEART

Salicylates, Hyacinth, Jasmine, Lily, Tuberose

BASE

Sandalwood, Musks

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Infusion d'Ylang

PRADA

Ylang-Ylang & Tuberose

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Infusion d'Ylang

PRADA

Ylang-Ylang & Tuberose

OLFACTIVE FAMILY

Floral Spicy Woody

Olfactory Pyramid
TOP

Bergamot, Mandarin, Cardamom, Ginger

HEART

Tuberose, Ylang-ylang

BASE

Salicylates, Vanilla, Coconut

A return to basics that echoes the work of Coperni during the now famous 2023 Spring-Summer fashion show where a dress is created on the spot-on Bella Hadid. The designer couple who thought this show as a tribute to women. A runway in which they are in control. The dress is made of cellulose in suspension in a solvent which is projected on Bella's body. The tailor-made dressed is appearing in front of us, sticking to her naked body. A historic moment that hits the fashion industry.

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RELATIVE TO

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JASMIN CŒUR DE SAISON

This exclusive jasmine is produced using flowers gathered at the heart of the harvest period, producing an absolute with amplified fruity-floral facets. A noble ingredient on several levels, since Lautier’s supplier in Egypt promotes responsible farming practices and women’s empowerment via its foundation.​