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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

Tree
of life

This year, fragrances reconnect with Mother Earth. All together, they draw a huge tree painting, brushing it in all its aspects. From the raw texture of its roots to its crispy buds, the scents of 2022 evoke all parts of the tree, dealing with naturality as a spectrum.

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Flower
Stripping

An experimental parti-pris to unveil the beauty of a raw flower, revealing its core through a 3-step process. From the sunkissed flower crowned by the sun to a bare & naked floralcy.

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Chiaro
Scuro

After exploring the spectrum of nature, laying bare the flower, It’s time to dive into the prism of light. Chiaroscuro aims to illuminate the latest launches from the spectrum of sparkling cleanliness to dark & kind of animalic notes.

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METAMOR
PHOSIS

Nowadays, we are used to (re)discover our favorite perfume in ancillary products. The most emblematic example is the Elnett hair spray’s scent being directly inspired by the mythic N°5 from Chanel. But in 2023 the trend is flipping around: placing perfume – or at least “Eau Parfumées” – in a situation of adaptation.

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ENTER THE EXPERIENCE
Symrise - metamorphosis

Trend 4

METAMOR
PHOSIS

Nowadays, we are used to (re)discover our favorite perfume in ancillary products. The most emblematic example is the Elnett hair spray’s scent being directly inspired by the mythic N°5 from Chanel. But in 2023 the trend is flipping around: placing perfume – or at least “Eau Parfumées” – in a situation of adaptation.

Inspired by the pandemic and the vital needs to take care of ourselves. Brands have seen the figures for their skincare ranges increase sharply. Wearing perfume, previously perceived as an act of socialization is muting into: I wear perfume for myself, to feel good around others.

In addition, the fragrant and skincare products’ boundary is shrinking more and more. The perfume is now part of a holistic ritual initiated by aromatherapy. In addition of smelling good, it has benefits too (relaxation, concentration and so on)!

We are now seeing the appearance of hybrid products at the crossroads between perfume, bodycare and for some; make-up preparation. As N°1 Eau Rouge from Chanel, a fragrance part of the brand’s new skincare line and called “Eau Parfumée Revitalisante”.

Metamorphosis was thought of as a full self-care routine where the first step consists of infusions: serum, care water, tonic. The second usually includes creamy textures: day cream, eye cream, lip balm and finally, the third stands for make-up: lipstick, foundation, setting powder, and blushes.