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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

For this first step, we will focus on transparent, delicate, almost watery notes that we often associate with skincare.

The feeling of comfort and freshness those fragrances provide are here to simulate a moisturizing effect. They bring lightness and radiance to the composition. The flowers are used under the spectrum of transparency to recall caring & soft skin infusions.

We think of rose and peony but also of invigorating fruity notes such as Blackcurrant, Lychee, or Lemon. As they were part of freshly harvested flowers for an invigorating floral splash.

Symrise - acqua-allegoria-forte-rosa-rossa

Aqua Allegoria Forte Rosa Rossa

GUERLAIN

Rose & Litchi

Symrise - acqua-allegoria-forte-rosa-rossa

Aqua Allegoria Forte Rosa Rossa

GUERLAIN

Rose & Litchi

OLFACTIVE FAMILY

Floral Floral Woody

Olfactory Pyramid
TOP

Bergamot, Apple, Pear

HEART

Rose, Blackcurrant buds, Lychee, Peach

BASE

Cedarwood, Sandalwood, Vanilla, Musk

Symrise - dolce-lily-edt

Dolce Lily

D&G

Lemon & Peony

Symrise - dolce-lily-edt

Dolce Lily

D&G

Lemon & Peony

OLFACTIVE FAMILY

Floral Fruity Musky

Olfactory Pyramid
TOP

Aldehydes, Passionfruit

HEART

Salicylates, Geranium, Jasmine, Lily of the Valley

BASE

Sandalwood, Musk

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Magnolia Bliss

JULIETTE HAS A GUN

Pear & Magnolia

Symrise - magnolia-bliss-juliette-has-a-gun

Magnolia Bliss

JULIETTE HAS A GUN

Pear & Magnolia

OLFACTIVE FAMILY

Wody Fruity Peach

Olfactory Pyramid
TOP

Bergamot, Plum

HEART

Magnolia

BASE

Musks

Symrise - magnolia-infinita-edp

Magnolia Infinita

ACQUA DI PARMA

Magnolia & Peony

Symrise - magnolia-infinita-edp

Magnolia Infinita

ACQUA DI PARMA

Magnolia & Peony

OLFACTIVE FAMILY

Floral Aqueous Fruity

Olfactory Pyramid
TOP

Lemon, Lime, Green apple, Melon

HEART

Watery notes, Jasmine, Lily of the Valley, Aldehydes

BASE

Marine accord, Musk

Symrise - tears-from-the-moon-edp

Tears from the Moon

GUCCI

Rose & Blackcurrant

Symrise - tears-from-the-moon-edp

Tears from the Moon

GUCCI

Rose & Blackcurrant

OLFACTIVE FAMILY

Floral Musky Rose

Olfactory Pyramid
TOP

Rose oxide, Lychee, Raspberry

HEART

Jasmine, Rose

BASE

Marine accord, Sandalwood, Clean musk, Musk

This is reminiscent of another Coperni dress during the SS23 Haute-Couture “Alchimie de la Mode” show in which we saw a pale blue dress combining two materials.

Satin for femininity, softness and transparency (the designers wanted the finest material possible) and glass to evoke drops of water.

The sequin-cut glass (or tortoiseshell, hi mermaid trend!) tinkles in the room as the mannequin strikes through the catwalk: reminiscent of the lapping of water placing the Coperti woman once again in the center of attention.

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RELATIVE TO

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SYMTRAP BLACKCURRANT

“Lautier’s natural Blackcurrant SymTrap® is an addictive cooked red fruit note that reminds me of blackcurrant liqueur from the Burgundy region, evoking a combination of blackcurrant ice cream, baked red fruits and green cooked tomatoes.”

Suzy Le Helley, Symrise Perfumer​

PERFUMER TALK

Symrise - maxime-016a6865-cutted

Maxime Exler