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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

Tree
of life

This year, fragrances reconnect with Mother Earth. All together, they draw a huge tree painting, brushing it in all its aspects. From the raw texture of its roots to its crispy buds, the scents of 2022 evoke all parts of the tree, dealing with naturality as a spectrum.

Flower
Stripping

An experimental parti-pris to unveil the beauty of a raw flower, revealing its core through a 3-step process. From the sunkissed flower crowned by the sun to a bare & naked floralcy.

Chiaro
Scuro

After exploring the spectrum of nature, laying bare the flower, It’s time to dive into the prism of light. Chiaroscuro aims to illuminate the latest launches from the spectrum of sparkling cleanliness to dark & kind of animalic notes.

METAMOR
PHOSIS

Nowadays, we are used to (re)discover our favorite perfume in ancillary products. The most emblematic example is the Elnett hair spray’s scent being directly inspired by the mythic N°5 from Chanel. But in 2023 the trend is flipping around: placing perfume – or at least “Eau Parfumées” – in a situation of adaptation.

The final step in our holistic ritual is the magnifying step.

The sensations are powdery, airy: evoking on the one hand sunkissed terraccotta powder and its notes of Jasmine and Vanilla, and on the other hand vintage notes of rice powder, iris and violet which could lead to us to Japan and the beauty ritual of Geishas as may suggest the market today :

Kenzo evokes Japan (rooted in the brand DNA) with “Tatami Night” from their new line “ Memori ”. Could this be the logical continuation of this theme? The market will he be inspired by the rising sun?

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Infusion de Vanille

PRADA

Jasmine & Vanilla

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Memori Nuit Tatami

KENZO

Rice powder & Orris

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Memori Rêve Lotus

KENZO

Violet & Aloe Vera

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Violette Volynka EDT

HERMES

Violet & Suede

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RELATIVE TO

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ECOMUSK

OLFACTIVE PROFILE

Scent: Musk, Ambrette Seed, Animalic, Apple, Powdery

Adds dark, fruity facets

UNIQUENESS

The musk of the future: its cotton-like effect gives depth to any fragrance.

SUSTAINABILITY

66,67% renewable

100% readily biodegradable

Sustainably obtained from pine trees

Palm oil free

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PERFUMER TALK

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"Ecomusk R is a multifaceted musk that I like to use in fruity notes to give an airy dimension and to soften the roughness of the top notes. It also brings another dimension to the fragrance."

Laure Breysse