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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

The final step in our holistic ritual is the magnifying step.

The sensations are powdery, airy: evoking on the one hand sunkissed terraccotta powder and its notes of Jasmine and Vanilla, and on the other hand vintage notes of rice powder, iris and violet which could lead to us to Japan and the beauty ritual of Geishas as may suggest the market today :

Kenzo evokes Japan (rooted in the brand DNA) with “Tatami Night” from their new line “ Memori ”. Could this be the logical continuation of this theme? The market will he be inspired by the rising sun?

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Infusion de Vanille

PRADA

Jasmine & Vanilla

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Infusion de Vanille

PRADA

Jasmine & Vanilla

Olfactory Pyramid
TOP

Bergamot, Neroli

HEART

Vanilla

BASE

Angelica seeds

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Memori Nuit Tatami

KENZO

Rice powder & Orris

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Memori Nuit Tatami

KENZO

Rice powder & Orris

OLFACTIVE FAMILY

Floral Woody Powdery

Olfactory Pyramid
TOP

Bergamot, Pink Pepper

HEART

Iris Carrot

BASE

Cedarwood, Powdery notes, Vanilla, Musk

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Memori Rêve Lotus

KENZO

Violet & Aloe Vera

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Memori Rêve Lotus

KENZO

Violet & Aloe Vera

Olfactory Pyramid
TOP

Mimosa

HEART

Lotus flower

BASE

Sandalwood, Ambroxan, White musk

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Violette Volynka EDT

HERMES

Violet & Suede

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Violette Volynka EDT

HERMES

Violet & Suede

OLFACTIVE FAMILY

Green Fruity Galbanum

Olfactory Pyramid
TOP

Violet Leaves

HEART

Powdery notes, Leather

BASE

Amber, Woody accord

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RELATIVE TO

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ECOMUSK

OLFACTIVE PROFILE

Scent: Musk, Ambrette Seed, Animalic, Apple, Powdery

Adds dark, fruity facets

UNIQUENESS

The musk of the future: its cotton-like effect gives depth to any fragrance.

SUSTAINABILITY

66,67% renewable

100% readily biodegradable

Sustainably obtained from pine trees

Palm oil free

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PERFUMER TALK

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"Ecomusk R is a multifaceted musk that I like to use in fruity notes to give an airy dimension and to soften the roughness of the top notes. It also brings another dimension to the fragrance."

Laure Breysse