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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

Tree
of life

This year, fragrances reconnect with Mother Earth. All together, they draw a huge tree painting, brushing it in all its aspects. From the raw texture of its roots to its crispy buds, the scents of 2022 evoke all parts of the tree, dealing with naturality as a spectrum.

Flower
Stripping

An experimental parti-pris to unveil the beauty of a raw flower, revealing its core through a 3-step process. From the sunkissed flower crowned by the sun to a bare & naked floralcy.

Chiaro
Scuro

After exploring the spectrum of nature, laying bare the flower, It’s time to dive into the prism of light. Chiaroscuro aims to illuminate the latest launches from the spectrum of sparkling cleanliness to dark & kind of animalic notes.

METAMOR
PHOSIS

Nowadays, we are used to (re)discover our favorite perfume in ancillary products. The most emblematic example is the Elnett hair spray’s scent being directly inspired by the mythic N°5 from Chanel. But in 2023 the trend is flipping around: placing perfume – or at least “Eau Parfumées” – in a situation of adaptation.

We are seeking for creamier, more comforting textures and why not for haircare influenced products?

Step 2 is unveiling edible notes, inspired by shampoos, body mists or even the US market that honors the optimistic and mouth-watering notes of fruit such as peaches and cherries. Irresistible and yummy yet refreshing.

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Bare

VICTORIA’S SECRET

Mandarin & Musk

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Cherry in Japan

ESCADA

Cherry & Jasmine

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Eau Rose Naturelle Intense

CHLOÉ

Rose & Sandalwood

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Flower Poppy Bouquet

KENZO

Rose & Almond

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N°1 de Chanel l’Eau Rouge

CHANEL

Muguet & Rose

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PERFUMER TALK

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“Our new, cutting-edge Cryptosym® technology is a fragrance encryption technology that protects the uniquely crafted fragrance and its proprietary ingredients. Encrypt simply means to ‘lock’ your formula by making it virtually impossible to replicate for a copycat version.”

“In fact, Bare is first-to-market with Cryptosym®, ensuring it will remain a trade secret to Victoria’s Secret forever.”

Carlos Vinal