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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

We are seeking for creamier, more comforting textures and why not for haircare influenced products?

Step 2 is unveiling edible notes, inspired by shampoos, body mists or even the US market that honors the optimistic and mouth-watering notes of fruit such as peaches and cherries. Irresistible and yummy yet refreshing.

Symrise - bare-victoria-s-secret_2

Bare

VICTORIA’S SECRET

Mandarin & Musk

Symrise - bare-victoria-s-secret_2

Bare

VICTORIA’S SECRET

Mandarin & Musk

SYMRISE PERFUMERS

Carlos Viñals, Nathalie Benareau

Olfactory Pyramid
TOP

Mandarin

HEART

Violet

BASE

Musks, Sandalwood

Symrise - cherry-in-japan-edt-escada

Cherry in Japan

ESCADA

Cherry & Jasmine

Symrise - cherry-in-japan-edt-escada

Cherry in Japan

ESCADA

Cherry & Jasmine

OLFACTIVE FAMILY

Floriental Fruity Apple

Olfactory Pyramid
TOP

Pear, Red apple

HEART

Calone, Mango, Peach, Strawberry

BASE

Cedarwood, Vanilla, Milk cream accord

Symrise - eau-rose-naturelle-edp-intense-chloe

Eau Rose Naturelle Intense

CHLOÉ

Rose & Sandalwood

Symrise - eau-rose-naturelle-edp-intense-chloe

Eau Rose Naturelle Intense

CHLOÉ

Rose & Sandalwood

OLFACTIVE FAMILY

Floral Floral Rose

Olfactory Pyramid
TOP

Bergamot

HEART

Neroli, Rose, Powdery notes, Honey

BASE

Cedarwood, Sandalwood, Oakwood

Symrise - flower-poppy-bouquet-edt-kenzo

Flower Poppy Bouquet

KENZO

Rose & Almond

Symrise - flower-poppy-bouquet-edt-kenzo

Flower Poppy Bouquet

KENZO

Rose & Almond

OLFACTIVE FAMILY

Floral Fruity Musky

Olfactory Pyramid
TOP

Mandarin

HEART

Jasmine, Rose

BASE

White musk

Symrise - n01-de-chanel-l-eau-rouge-edp-chanel

N°1 de Chanel l’Eau Rouge

CHANEL

Muguet & Rose

Symrise - n01-de-chanel-l-eau-rouge-edp-chanel

N°1 de Chanel l’Eau Rouge

CHANEL

Muguet & Rose

OLFACTIVE FAMILY

Floral Floral Musky

Olfactory Pyramid
TOP

Banana, Pear

HEART

Iris, Jasmine, Rose, Violet

BASE

Marine accord, Salicylates, Cedarwood, Green notes, Aldehydes, Musk

PERFUMER TALK

Symrise - dsc_8270
“Our new, cutting-edge Cryptosym® technology is a fragrance encryption technology that protects the uniquely crafted fragrance and its proprietary ingredients. Encrypt simply means to ‘lock’ your formula by making it virtually impossible to replicate for a copycat version.”

“In fact, Bare is first-to-market with Cryptosym®, ensuring it will remain a trade secret to Victoria’s Secret forever.”

Carlos Vinal