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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

As a bare nature phenomenon rises triggered by climate crisis, ingredients play a great role, being more than ever the “heroes” of the change. Paying tribute to ancestralism, this trend celebrates ancient wisdom, putting away “false” claims to focus on raw materials themselves (true, pure, meaningful). At the same time, Tree of Life conjures up the theme of abundance, through regenerative ingredients. At the center of the debate, resources become now political and depleted.

Thus, between purity and density, realism and surrealism, minimalism and opulence, the following launches focus on an authentic and uncompromising approach to the raw material.

Let’s explore the spectrum of nature...