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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

In perfumery, roots can be showcased in many ways. We could literally dig out the roots of perfumery using earthy roots as vetiver or orris. Or play it fun like Musc Amarante in which the brand introduced for the first-time beetroot as a star ingredient. In this launch, the roots are dyed in purple, reddish hues thanks to blackcurrant or even raspberry.

Finally, may it be a deep woody interpretation of the root or a fruitier fleshier one, the root is always treated quite directly and adds verticality to the fragrances.

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Boss Bottled Parfum

HUGO BOSS

Fig tree roots & Olibanum

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Boss Bottled Parfum

HUGO BOSS

Fig tree roots & Olibanum

OLFACTIVE FAMILY

Green Fruity Galbanum

SYMRISE PERFUMERS

Annick Ménardo, Suzy Le Helley

Olfactory Pyramid
TOP

Incense, Mandarin
, Pepper (pink/rose)

HEART

Leather, Vegetal accord, Fig tree, Iris concrete

BASE

Patchouli, Cedarwood, Ambrocenide

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Iris de Gris

L’ARTISAN PARFUMEUR

Galbanum & Iris

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Iris de Gris

L’ARTISAN PARFUMEUR

Galbanum & Iris

OLFACTIVE FAMILY

Green Fruity Galbanum

Olfactory Pyramid
TOP

Galbanum, Green notes, Mint, Blackcurrant buds

HEART

Immortelle, Iris, Fenugreek, Gooseberry

BASE

Cedarwood, Ambroxan

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MMW

GIVENCHY

Sandalwood & Cardamom

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MMW

GIVENCHY

Sandalwood & Cardamom

OLFACTIVE FAMILY

Woody Spicy Citrus

Olfactory Pyramid
TOP

Citrus accord, Cardamom, Anise

HEART

Iris, Nutmeg, Leather, Clary sage

BASE

Cashmeran, Cedarwood, Sandalwood, Milk notes, Musk

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Musc Amarante

L'ARTISAN PARFUMEUR

Beetroot & Cashmeran

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Musc Amarante

L'ARTISAN PARFUMEUR

Beetroot & Cashmeran

OLFACTIVE FAMILY

Woody Floral Spicy

Olfactory Pyramid
TOP

Raspberry, Red berries

HEART

Iris, Beetroot, Carrot

BASE

Violet, Cashmeran, Cedarwood, Ambrette seeds

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Uncut Gem

FREDERIC MALLE

Ginger & Vetiver

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Uncut Gem

FREDERIC MALLE

Ginger & Vetiver

OLFACTIVE FAMILY

Citrus Floral Animalic

SYMRISE PERFUMER

Maurice Roucel

Olfactory Pyramid
TOP

Bergamot, Ginger, Mandarin, Nutmeg, Angelica root

HEART

Magnolia, Leather

BASE

Amber, Frankincense, Musk, Vetiver, Cistus labdanum

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Zero

COMME DES GARÇONS

Rose Oxide & Vetiver

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Zero

COMME DES GARÇONS

Rose Oxide & Vetiver

OLFACTIVE FAMILY

Woody Floral Green

Olfactory Pyramid
TOP

Galbanum, Rose oxide, Bell pepper

HEART

Neroli, Metallic notes

BASE

Cashmeran, Cedarwood, Vetiver, Woods

At the Fondation Cartier, Mexican artist Graciela Iturbid presented a rich retrospective of her work. In Helitropo 37, her images pay tribute to native communities and their traditions from the Seri Indians in Sorora to the Juchitan women in Oaxaca. Her artistic vision poetically depicts indigenous roots and offers knowledge on traditions and mysticism.

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RELATIVE TO

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VETIVER MADAGASCAR

Symrise farmers grow vetiver roots in 2 distinguished soils; red earth inland & white earth, closer to the coasts with root humidity closely monitored pre-distillation due to its impact on quality.

PERFUMER TALK

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Madagascar Vetiver is a beautiful addition to the Symrise ingredient palette. It is a step away from a traditional vetiver with its smokier notes and closer to cypriol with darker woody notes that work well in leathery structures. I can also use it in woody and sandalwood accords with its hazelnut facet or in feminine perfumes for its darker, coffee-like addictive dimension.

It is an ingredient that matches well with current expectations, there are more and more intense, darker perfumes with their leathery and smoky facets.

PHILIPPE PAPARELLA-PARIS