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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

ENTER THE EXPERIENCE

Fragrances are paying tribute to bark and its secrets through many interpretations. The strength of the bark can be translated with the dry pencil facet of cedarwood adding verticality to the powdery facets of orris.

Furthermore, the olfactive intensity of bark can be illustrated by the fresher aspect of sage or cardamom. Finally, some launches deal with the hart-warming aspect of the bark, experimenting on a more gourmand spectrum thanks to sandalwood or vanilla.

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Bois Dormant

CELINE

Orris & Vanilla

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Bois Dormant

CELINE

Orris & Vanilla

Olfactory Pyramid
TOP

Bergamot, Juniperberry

HEART

Iris

BASE

Cedarwood, Vetiver

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De Los Santos

BYREDO

Sage & Cedarwood

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De Los Santos

BYREDO

Sage & Cedarwood

OLFACTIVE FAMILY

Woody Ambery Spicy

Olfactory Pyramid
TOP

Black Pepper, Chamomile

HEART

Lavender, Clary sage, Tobacco

BASE

Cashmeran, Palo santo, Tonka bean, Milk notes

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Epices Exquises

GUERLAIN

Cardamom & Coffee

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Epices Exquises

GUERLAIN

Cardamom & Coffee

OLFACTIVE FAMILY

Green Fruity Galbanum

Olfactory Pyramid
TOP

Cardamom, Cypress, Elemi, Juniperberry

HEART

Incense

BASE

Spicy accord, Amberwood, Cedarwood , Woods (dry)

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Memori Cèdre Secret

KENZO

Orris & Cedarwood

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Memori Cèdre Secret

KENZO

Orris & Cedarwood

Olfactory Pyramid
TOP

Orange blossom

HEART

Cedarwood

BASE

Tonka bean

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Mumbai Noise

BYREDO

Cardamom & Sandalwood

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Mumbai Noise

BYREDO

Cardamom & Sandalwood

OLFACTIVE FAMILY

Woody Ambery Spicy

Olfactory Pyramid
TOP

Davana, Cumin, Nut

HEART

Rose, Incense, Saffron

BASE

Guaïac wood, Oud, Patchouli, Sandalwood , Animalic note, Cistus labdanum, Styrax

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Eyes Closed

BYREDO

Cinnamon & Ambrette

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Eyes Closed

BYREDO

Cinnamon & Ambrette

OLFACTIVE FAMILY

Floriental Spicy Orris

Olfactory Pyramid
TOP

Cardamom, Cinnamon, Ginger

HEART

Geranium, Iris

BASE

Cinnamon, Cedarwood, Vanilla

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Let’s climb along the sinuous trunk and hear the crackling of the bark. Here lays the heart of the tree. Bark means unsinkable. One can read its age through its rings like a heritage. That’s what the Swedish brand L:A Burket understood, with its initiative “Forest Pledge”. This year, the brand committed to give 5% of its Epicea franchise benefits to an organization which protects ancient Swedish forests. Preserving these forests helps preserving the whole humanity, since 70% of carbon stored in trees is accumulated during the first half of their life. The bark is synonymous of protection.

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RELATIVE TO

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SANDALWOOD DRECHES

This new form of sandalwood was born of an encounter between sourcing expert Stéphane Picard and Master Perfumer Emilie Coppermann. Stéphane came up with the idea of reusing wood chips exhausted by distillation. Emilie fell in love with the gourmand facets of an Australian sandalwood upcycled in France, with both chocolate and coffee facets.

PERFUMER TALK

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"The first time I smelled this ingredient, I was really struck by the creaminess you would expect from sandalwood, but more importantly by the caramelised side that emanates from it. There is a very addictive side of coffee and at the same time a very attractive spicy and leathery effect. The Sandalwood "drèches" extract is a very faceted material. Like vanilla, it can be used in many different ways because of its many facets, which I find incredible. What I also like is its texture which brings a fibrous, even velvety side to the fragrance which is delightful!"

Emilie Coppermann