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IN THE AIR

THE OLFACTIVE EXPERIENCE

powered by Symrise

ISSUE 6

PRISM

MANIFESTO

This year, IN THE AIR shifts its shape: This olfactory and marketing tool, essential and acclaimed by the industry becomes meta-powered.
More sensorial, more flexible, more sustainable.

Immersive
A deep dive into the captivating and sensorial world of Symrise. Experimental and customizable, go at your own pace, according to your interest and area of expertise.

Data-friendly
Easily collect new data details and information, both customer data for Symrise and olfactory data for customers.

Re-discover
Past editions of IN THE AIR all in one place . Nothing is lost, everything is transformed when reviewed from new points of view .

Durable & Flexible
Infinitely modifiable platform.

Tree
of life

This year, fragrances reconnect with Mother Earth. All together, they draw a huge tree painting, brushing it in all its aspects. From the raw texture of its roots to its crispy buds, the scents of 2022 evoke all parts of the tree, dealing with naturality as a spectrum.

Flower
Stripping

An experimental parti-pris to unveil the beauty of a raw flower, revealing its core through a 3-step process. From the sunkissed flower crowned by the sun to a bare & naked floralcy.

Chiaro
Scuro

After exploring the spectrum of nature, laying bare the flower, It’s time to dive into the prism of light. Chiaroscuro aims to illuminate the latest launches from the spectrum of sparkling cleanliness to dark & kind of animalic notes.

METAMOR
PHOSIS

Nowadays, we are used to (re)discover our favorite perfume in ancillary products. The most emblematic example is the Elnett hair spray’s scent being directly inspired by the mythic N°5 from Chanel. But in 2023 the trend is flipping around: placing perfume – or at least “Eau Parfumées” – in a situation of adaptation.

On some branches, buds are about to bloom. They are still green and frugal, but they represent nature’s fulfillment. Fresh and sometimes sulfuric they could be associated with the creaminess of fig to make them greener or with citrus or woods for more of a tangy note.

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Cédrat Céruse

L'ARTISAN PARFUMEUR

Lemon & Fennel

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Eau de Basilic Pourpre

HERMÈS

Lemon & Basil

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Lavallière

YVES SAINT LAURENT

Fig & Blackcurrant buds

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Paperwork Solution No. 1

OFF WHITE

Bergamot & Celery

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Vétiver Ecarlate

L'ARTISAN PARFUMEUR

Grapefruit & Tomato Leaf

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RELATIVE TO

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FIG LEAF

PERFUMER TALK

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On a walk in the south of France or at the corner of a street that you discover, you can smell and recognise the scent of a fig tree even before you see it. For me, this vitessence takes on this essence floating in the air, not the smell of the fruit nor that of the wrinkled leaves, but the wake of the tree. It oscillates between a slightly green milky sweetness and an almost solar softness.

Suzy Le Helley